Meet Allen Martin
Allen has spent 25+ years guiding enterprise clients through strategic IT and sales transformation—most notably with ServiceNow and CA Technologies.
Today, he helps software founders gain CRO-level leadership—without the overhead—through expert sales structure, coaching, and go-to-market execution.
“He helped us identify and smooth over the speed bumps in taking a new product to market. The sales team respects him—and so do I.”
– Brian Krug, CEO at AppFaktors
Our Services
Fractional Sales Leadership
High-level CRO guidance without full-time headcount.
What’s Included
Build & Execute
Build your GTM engine and drive execution with scalable systems.
Strategic Sales Coaching
Improve rep performance with 1:1 feedback.
What’s Included
Coach & Elevate
Structured live roleplays and deal-specific coaching.
Revenue Enablement
Align sales and marketing messaging.
What’s Included
Align & Convert
Improve conversion rates, outreach, and go-to-market synergy.
Team Transformation
Deploy playbooks and onboarding paths.
What’s Included
Transform & Sustain
Enablement workflows to accelerate productivity and create lasting change.
Let’s Talk About Your Sales Strategy
Tell us where you are and what you need to solve.
Every company’s sales journey is different. Whether you're building from scratch, refining what's already working, or turning around underperformance—we want to understand your world before we talk.
Share a quick snapshot of your team, goals, and friction points. We’ll review and reach out to confirm a consultation that’s shaped around your specific priorities.